This site has earned lots of internet media attention, thus it also earned a lot for its owner, Graham Langdon. The business model is quite simple: for $100 each person can buy one web page on this site with 15 years guaranteed hosting. It is MediaWiki powered, just like Wikipedia, so the pages can be edited with ease. The site was mentioned on JohnChow.com, one of the biggest blogs on the internet, which probably brought lots of clients to Graham.

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According to the information in the auction “In the six months since I started this site, it has grossed over $100,000. Without marketing it AT ALL, it earns a consistent $500 per week.”. Not bad for a marketing stunt. Kudos to Graham for great idea and implementation.

The current price for the site is at $10000. It’s interesting how far it will go. There are still 14 days to go for the auction. No “Buy it now” price yet.

This story is very inspirational, as it is great success with little money down, little technology but good idea and marketing.

1. Write about a niche that you have real interest in.  I write about parapsychology and healing because I am interested in this. This will (almost) ensure you’ll have the strength to continue when the initial steam is released. Also, that way you’ll learn more about your topic, meet (even if online) new people in your group and might become a central part of your niche.  I’ve had all these benefits.

2.  Investing in good posts pays off (often). There were some posts that I really invested in (in writing time). Some of them got very popular and are now the pillar posts of my site, driving most of the traffic from the search engines.

3.  Persistence wins. Only persistent bloggers make it big (or at least bigger than other). It takes time to be good in SEO, to write better, to bring readers etc. In order to stay persistent, see tip #1 here. Too many bloggers (including myself) have lost interest in their blogs just after a few posts.

These are only 3  tips. More lessons will come later.

First, a little about the site and why I’ve started it. In 2004-2005 I was interested in healing, mainly energy healing, chakras, laying of hands type healing etc. I’ve taken several courses from a healer woman on some of these matters and was very enthusiastic about all these subjects. Since I couldn’t find good resources on some of these topics and I thought I had something to share from my experience, I’ve decided to open a blog on this topic. I’ve called it ‘Parapsychology articles and blog’, but I include subjects like parapsychological research (telekinesis, telepathy etc) to energy healing and tutorials on that, through psychic mediumship and interviews in the middle.

Blogging software

After research different software options for blogging available at that time, I’ve decided to use Serendipity. Serendipity is a great blogging platform, in many ways superior to Wordpress with a good helping community around it and active development. It’s also easily customizable and has a good admin options and interface. I strongly suggest, if you start a new blog, to take a look at this excellent platform. It has great SEO features to give you good results in search engines.

Design

I did the design of the blog myself, based on the default template. I replaced color palette and played a lot with what content I wanted on the sidebars. This is an important issue. I was also constantly modifying and improving the design based on the knowledge I gained from reading other websites, devotes to blogging, web design and search engine optimization (SEO).

Content

I’ve started the site without having a concrete plan of where I wanted to go with it. I started with posting references to some resources I found on the web and considered interesting. After a month I decided to create original content based on my understanding and thoughts on Universal Mind. I wrote it as a two-part series. My first moderately successful article (in viewing terms) was A boy in Nepal has been meditating for 6 months which started a series of several article following the news on the “wonder” boy from Nepal. Since it was a bizarre but newsworthy topic, I started to get visits from the search engines, looking for information about the boy. I was later having much more popular articles but this was one where I started to be found well on google and got some attention from other bloggers. I will about these cases separately as there are more things to learn from them.

Monetization

My only source of monetization in the beginning were the Adsense ads. I was not very experienced in optimizing them at that time, so first months were slow. In November and December of 2005 I was only earning $6/month. But persistance pays. In November and December of 2006 I cashed in $250/month on average. I will write more about this in the future.

I’ve had (and still have) many adventures with this site and I guess that with more knowledge and abilities I could do more with it, yet I’m still very proud of it and the story is not over. I’m still growing, both in readership, in revenue and in the amount of good people I “meet”.

Also important, it is an amazing learning experience.

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I’ll be writing more about my Parapsychology blog story later. It’s my most successful venture to date.

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In his article, How to Get 6,312 Subscribers to Your Business Blog in One Day, he describes the whole process of a successful blog launch, including positioning, content, promotion strategy, landing page  and delivery.

I’m often amazed at such successes.

Since I was still considering being connected to the finances, I thought of creating a website that will be of service to traders. After some time some ideas arose and I started to write the site. I called it Trading-HQ. It still exists today. The idea behind the site was to create a resource:

• With reviews of brokers, trading books, information websites, stock pick websites and related software.
• Easy to navigate
• Easy to filter for needed information
• Ability for users to contribute reviews to presented information

On the technical side, I decided to go with ASP.NET, which I already knew somewhat due to my aforementioned work with the trader. For this I also needed a Windows based web server, which is a bit more expensive than similar Linux based, so I went with a relatively cheap one, to reduce my costs. After some time, the site went up.

What are the three main problems of web business? Traffic, traffic and traffic. Well, it’s not that simple, actually, as the content and monetizing are also very important. My knowledge at all the areas was pretty low at that time but I didn’t think so and I was anxious to progress. So what were my actions in of the three areas?

Traffic generation – I knew that I needed to submit my site to many other sites in order to get incoming links and thus raise the PageRank of my site, making it higher in search engines. So, I submitted to search engines and to some other trading related websites I could find. Not much more than that.

Content – I added all the content myself. I first wrote about what I knew first-hand from my previous day-trading experience, then I looked for sites on internet and wrote about them. Of the hardest to review were the books and stock pick sites. Books, since one needed to read them for a good review. Stock pick sites were not numerous and one needed to use their services for some time in order to build an opinion. I was hoping for people to contribute this content.

Monetization – I was building on advertising, like most people do. The easiest and almost the only way at that time was using Google Adsense ad publishing. Of course, there’s a lot to know about Adsense optimization as well, but this being my first project, I didn’t delve deep in understanding how Adsense should be utilized for the best returns. So I decided to put one tall ad space to the right of my main content. I understood though, that traffic was the key.

What were the difficulties when running the site?

Traffic generation was difficult and time consuming. Without advertising one could only get to cheap sites and the regular search engines. I didn’t know of blogs at that time and they were not yet that popular. Content was very time consuming and it was hard to create quality content without actual use of products, etc. So I mostly had to paraphrase existing descriptions for the various websites and program, taken from their original sites. I needed to search the internet for various resources, filter them and write content for selected items. Monetization was very low. Although Cost Per Click (CPC) was good for the financial sector, my low traffic and unoptimized ads were bringing extremely low income. Most of the traffic I had was coming from Google’s search but over time my Pagerank has dropped (most probably since I was very slow at updating content) and the site started to stagnate.

During the period when sites was still growing, me cheap Windows-based host died on me without any warning due to some theft they’ve experienced. The site went offline but luckily they agreed to send me my database, which held the content of the entered data so far. I then decided to move to Linux host, so I had to rewrite the whole site’s backend on PHP. Not a nice experience overall. Since then I’ve moved to more serious and established hosting providers.

Although I still believe the site could have been profitable and successful (if done right) it was a big failure.

Lessons learned

• Building the website itself is only the first step, often the easiest one. This is especially true today, when there are good ready platforms for almost any type of site you might want.
• Writing original content is hard and time-consuming work. Far harder than I first imagined.
• Building traffic on a content site is a hard process. One needs to know the web sphere related to the project. No content translates to no visitors for content-based site. It’s impossible to write all of the content for a site like this one by yourself, since you’re limited by your own knowledge, experience, time and finances.
• Traffic from search engines dwindles if the site is not updated regularly.
• It was difficult to lift and operate it all alone by myself.
• Web hosting stability is important. Not to look for cheap in web hosting as it often turns out badly.
• I still lacked in programming, SEO, website design and general site usability skills.

Conclusions

• It’s almost impossible to wear all the hats on web site like this one should have been.
• The business model and prognosis should be done ahead of starting a website like this. This could have me lots of time.

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